How we make money

AskForSeniors is free. No paywall, no sign-up, no selling your information — we never collect it in the first place. The site is supported by two things: advertising and disclosed partnerships. This page explains both in plain language, because you deserve to know how the site you’re trusting pays its bills.

Display advertising

Most pages carry a small number of clearly labeled ads served by an advertising network. Advertisers pay for those spaces; they do not choose, see, or influence what we write. Ads never appear inside our tools while you’re using them, and never next to a recommendation.

Referral and affiliate partnerships

Some pages include links to companies we have a paid relationship with — licensed insurance agencies and brokers, and companies whose products we compare, such as dental insurance carriers and home-safety products. If you click one of those links, and in some cases if you buy or enroll after clicking, we earn a fee. Three rules govern every one of those links:

  1. You’ll always know. A plain-English disclosure appears next to every paid link — not buried at the bottom of the page.
  2. Free help is listed first. Where free, unbiased alternatives exist — like your State Health Insurance Assistance Program for Medicare questions — we tell you about them before any paid option, every time.
  3. The recommendation comes first, the partnership second. Our comparisons and tools are built from an editor-maintained scoring rubric that partners cannot pay to change. When our analysis says a product isn’t right for your situation, we say so — including when that costs us the referral.

What we never do

We never sell leads. We never collect or store your personal information — our tools run entirely in your browser and nothing you enter leaves your device. We never place retargeting pixels on Medicare-related content. We never let an advertiser or partner review, edit, or preview editorial content. And we never recommend specific Medicare plans — we explain how Medicare works and connect you with licensed professionals and free counselors who can discuss plans legally and properly.

The rule that settles conflicts

When what’s good for you and what’s good for our revenue point in different directions, you win. That isn’t a slogan; it’s the operating rule our writers and our page templates are built around, and our editorial standards describe how we hold ourselves to it.

Questions about any of this? See something that doesn’t match what this page promises? Tell us — we treat that as seriously as a factual error.